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How might we help a supply chain founder build credibility, scale visibility, and attract inbound factory partnerships through content?

AI for Fashion | Supply Chain Automation | LinkedIn Content Strategy | Inbound Lead Generation

Jérôme Schmidt, co-founder of a supply chain automation startup, had visited 45+ factories across 8 countries and was building AI agents for fashion—revolutionizing how brands automate repetitive work.

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The Challenge

Despite deep expertise and a compelling mission, his biggest bottleneck was content. He had:

• No clear strategy to share his journey
• No visibility among potential partners or factories
• A LinkedIn presence that didn't reflect the quality of his work or insights

His goal: Attract inbound leads, specifically factory operators and supply chain partners, while building a voice in a niche space.

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The Approach

We implemented a content-first authority strategy, turning Jérôme's hands-on experience into compelling, high-performing posts.

Key actions:

• Clarified his LinkedIn positioning as a founder building AI for supply chains
• Built a content strategy around supply chain stories, on-the-ground insights, and tech-driven transformation
• Created a posting schedule and structure, using storytelling and first-person narratives
• Focused on consistency and relatability, ensuring he spoke to operators, founders, and innovators in his space </aside>

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The Result

✅ 33,000+ impressions in 90 days (+101.8% vs. previous period)

✅ 8,961 members reached, with strong industry relevance

✅ Top-performing post reached 7,135 impressions, with dozens of reactions, comments, and reposts

✅ Now receives 10–20 inbound DMs monthly from factories, reducing reliance on outbound entirely

✅ Positioned as a thought leader in supply chain innovation, with a relatable voice and real-world credibility

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Client Testimonial

"Before working with Mariam, I knew what I wanted to say, but not how to say it. Content was my biggest roadblock. Now, I get DMs from factories every week, real opportunities, real partnerships. LinkedIn has become a lead channel for us, and I finally feel like my voice matches my mission."