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Personal Branding | LinkedIn Strategy | Audience Growth | Inbound Lead Generation
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Emma Barton, a Director at SocialKlock, is a digital marketing expert specializing in paid ads, strategy, and coaching. Despite her deep experience, she was a self-described LinkedIn lurker—watching from the sidelines, unsure about posting and hesitant to show up online.
She came to me feeling burned out and uninspired. She had just 1,200 followers and wasn’t using LinkedIn to attract leads, build authority, or drive her agency’s growth. She was stuck behind the mindset of “posting is cringy” and needed a real push to see the potential of the platform.
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To transform Emma’s presence, we focused on a mix of mindset support, profile optimization, and strategic content.
Key steps included:
Most importantly, we kept it real. No fluff. No pressure. Just helping her show up as herself—boldly and consistently.
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✅ Grew from 1,200 to 16,000+ followers, building an engaged, loyal community.
✅ Books multiple discovery calls weekly, with leads saying they found her via her posts.
✅ DMs flooded with dream clients, encouragement, and collaboration requests.
✅ Reignited confidence, leading to more clarity, joy, and growth in her business.
✅ Created a sense of belonging, connecting with others who “just get it.”
Emma now leads with confidence on LinkedIn, and her content works for her—bringing in leads, visibility, and business growth every day.
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“I was a terrible LinkedIn lurker. Mariam gave me the push that I needed to start my LinkedIn journey. She helped me see past the 'posting can be cringy' part. She optimized my entire profile and OMG, what a difference. She was super helpful and gave me all the tips I ever needed.”
“The incredible conversations in my DMs. The encouragement from people I’ve never even met. I felt like I didn’t want to do it anymore, but she helped me push through. And now? I feel like I belong.”