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How might we help an international student refine his career focus and secure high-value opportunities?

Personal Branding | Career Strategy | LinkedIn Growth | Internship Success

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The Challenge

Samuel Xie, a U.S. student studying in South Korea and later pursuing a master’s in Spain, was unsure about his career direction and priorities. His interests spanned across multiple fields, including artist management, K-Pop and esports, luxury marketing, events, and management consulting.

With no optimized online presence, Samuel struggled to position himself for competitive internships and networking opportunities. His LinkedIn profile lacked a professional photo, cover image, compelling headline, and structured bio. At the start of our collaboration, he had:

• No profile picture
• Random cover photo
• Unoptimized headline and bio
• 102 followers and 104 connections </aside>

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The Approach

To transform Samuel’s digital presence and career strategy, we worked in three key phases:

Phase 1: Personal Branding & Profile Optimization

• Defined his Unique Value Proposition (UVP) to align with his evolving interests.
• Optimized his LinkedIn profile, including:
  • Professional profile picture and cover image.
  • Impactful headline reflecting his career aspirations.
  • Well-structured bio with clear goals and experience highlights.
  • Enhanced experience section to showcase relevant skills and projects.

Phase 2: Content & Engagement Strategy

• Developed a LinkedIn content strategy, allowing him to build credibility and engage with industry professionals.
• Created a structured posting schedule tailored to his new career goals.
• Implemented smart engagement tactics, ensuring strategic interactions with ideal connections.

Phase 3: Career Strategy & Ongoing Adjustments

• Refined his career focus three times as his priorities evolved:
  1. Artist Management, K-Pop, and Esports
  2. Luxury Marketing & Events
  3. Management Consulting
• Guided him through securing a master’s program in Spain.
• Enhanced his CV to align with competitive internship opportunities.
• Targeted job and internship applications across:
  • Europe (Switzerland, Luxembourg, Monaco)
  • Middle East (UAE, Saudi Arabia, Qatar)
  • Asia (Hong Kong, Singapore, China)

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The Results

✅ Two inbound remote internship offers in the entertainment industry in South Korea.

✅ 1000+ LinkedIn followers, marking a 106% increase in three months.

✅ 13,700% increase in content engagement and a 1901.5% boost in impressions.

✅ Ranked in the top 45% on Favikon in Spain for LinkedIn influence.

Samuel’s personal brand and digital presence are now working for him, opening doors to exciting career opportunities in strategy consulting, marketing, and entertainment.

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Client Testimonial

“I had no idea how to position myself for the career I wanted. Mariam helped me completely transform my LinkedIn and career strategy. I now receive internship offers without applying, my network has grown, and I finally have clarity on my next steps. This process has been invaluable.”