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How might we help a seasoned corporate finance advisor break beyond word-of-mouth, elevate lead quality, and build a scalable inbound pipeline?

M&A | Corporate Finance | LinkedIn Strategy | International Expansion | High-Quality Inbound Leads

https://senja.io/p/linkedin-boy/s/xoCxRKpF

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after

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The Challenge

Fernando Gil Rochera, a corporate finance advisor based in Spain, had over 15 years of experience in M&A, valuations, and financial due diligence. While highly respected in the Spanish market, most of his new business came from referrals, Fiverr, or outbound outreach—limiting both deal size and scalability.

He sought to expand his visibility into English-speaking markets while also positioning himself to attract higher-quality inbound leads. His LinkedIn presence lacked consistency, strategic messaging, and positioning that reflected the premium nature of his services.

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The Approach

To shift from outbound hustle to inbound authority, we focused on cross-border positioning, premium content, and lead magnet optimization.

Key steps included:

• Repositioned his LinkedIn profile in English to reflect a premium M&A advisory brand with global credibility.
• Built a consistent content strategy and content matrix, showcasing the depth and sophistication of his financial services.
• Eliminated reliance on Fiverr and low-ticket channels, replacing them with thought leadership and strategic positioning.
• Implemented warm outreach and engagement strategies to connect with dealmakers, founders, and investors internationally. </aside>

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The Results

(in 90 Days)

✅ 33,027 impressions in 90 days, an 87.9% increase in visibility.

✅ 6,751 members reached, a 38.4% boost in audience engagement.

✅ Booked 6+ discovery calls in 2 weeks post launch, including 1 converted (a big lead from a large international firm).

✅ Ranked Top 7% on LinkedIn Spain by Favikon for Financial Markets.

✅ Established as a credible, global-facing M&A advisor with inbound interest across borders.

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Fernando now has a scalable inbound system that brings in quality deal flow from across markets, allowing him to focus on bigger, better opportunities.

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Analytics Overview

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"In the English-speaking market, as an M&A and corporate finance advisor, I needed a clear, consistent content strategy that reflected the depth of my services—and Mariam delivered exactly that. She created the entire content matrix, seamlessly integrating my service offerings to maximize impact and visibility. In just 90 days, my content reached over 30,000 impressions, and by month two, I had booked more than 6 calls through Calendly—including one very promising lead from a large international player."

📊 $15M+ successfully raised in multiple projects 📊 €2M to €100M transactions closed  📊 Multiple international deals executed 📊 100+ business valuations and due diligence completed