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How might we position a founder to grow his consultancy, expand his influence, and generate inbound interest?

Financial Services | Consultancy Firm | AI | Personal Branding | Content Strategy | Lead Generation | FinTech

before

after

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The Challenge

The Founder & CEO of a consultancy firm modernizing financial services firms with AI, automation, and next-gen consulting, also host of the London Fintech Podcast, needed a way to grow his personal presence on LinkedIn.

His goals were:

• Attract founders and CEOs of financial services firms.
• Generate more deal flow and business interest for his consultancy.
• Promote his fintech podcast to reach a broader audience.

Despite his strong professional background, his LinkedIn profile and strategy were not optimized to drive these outcomes.

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The Approach

We built a comprehensive LinkedIn foundation and growth strategy, including:

• Full LinkedIn profile optimization, including positioning him as a thought leader and trusted partner for fintech modernization.
• Tailored content strategy, focusing on the intersection of AI, automation, financial services, and leadership.
• Deal flow and lead generation strategy, including personalized DM scripts and engagement playbooks.
• Execution of content creation and branding, aligned with his voice, brand values, and target audience.

We integrated strategies to not only boost visibility and authority but also convert engagement into meaningful business conversations.

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The Results (After Just One Month!)

✅ Post impressions grew from 167 to 8,979 – a massive visibility boost.

✅ Profile views increased from 456 to 782, bringing more attention from potential clients and partners.

✅ Followers increased from 2,595 to 2,816 (+10.7% growth).

✅ Engagements skyrocketed from 39 to 778 (+1,894.9%).

✅ Impressions jumped from 3,221 to 27,372 (+749.8%).

✅ Members reached expanded from 1,051 to 9,341 (+790%).

Audience Demographics:

• Strongest locations: London, New York, Netherlands.
• Industries: Financial Services (23.2%), IT Services and Consulting (18.1%).
• Seniority levels: Senior (28.8%), Director (17.7%), CXO (11.2%), and VPs (7.2%). </aside>

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Analytics Overview: 28 Days Results

March 31

Before: Impressions

Before: Engagements

Before: Followers

April 27

After: Impressions

After: Engagements

After: Followers

Demographics of followers

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After 136 days:

Updated