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How might we position a TPRM founder as the trusted alternative to bloated legacy platforms?

B2B SaaS | Risk & Compliance | Cybersecurity | Thought Leadership

Client: Daniel Faddoul, Founder & CEO of Auditive.

(Ex-Goldman Sachs, Meta, Bain | Based in the San Francisco Bay Area)

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The Challenge

Daniel had spent over 3 years building Auditive, a modern TPRM platform that gives CISOs real-time clarity over their third-party risk ecosystem.

But despite strong traction and a clear differentiator (“anti-OneTrust”), Auditive was underindexed in digital visibility.

He needed to:

• Clarify the narrative: collaboration over automation.
• Build authority as a founder in a noisy category.
• Attract early adopters to the freemium product.
• Capture inbound leads from CISOs and vendors — without sounding salesy. </aside>

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The Approach

Over 2 months, we built a LinkedIn-first growth engine focused on high-clarity messaging, strategic content, and warm demand capture.

🔧 What we delivered:

1. Founder Positioning

• Refined Daniel’s headline and About section for impact, not input.
• Framed Auditive as the anti-OneTrust: nimble, collaborative, easy to use.
• Clear value: “Faster onboarding. Fewer questionnaires. Real-time clarity.”

2. 3x/Week Content System

• Set up a first-person, punchy tone of voice.
• Pillars included:
  • Authority POV: “Most security questionnaires are performative.”
  • Product in public: Live Trust Profiles, self-serve onboarding.
  • Buyer pain: chasing docs, stale data, slow assessments.
  • Vendor POV: “Build once. Share many times.”

3. Lead Magnets & Demand Capture

• Built the CISO Scorecard (interactive checklist in Notion format).
• Created a comment-trigger CTA strategy to turn post traction into warm DMs.

4. DM Playbooks

• Warm outreach scripts for:
  • Poll voters
  • Post engagers
  • Profile viewers
• Fast triage logic: Problem → Past attempts → Impact → Real block

5. Engagement Mechanics

• Designed scroll-stopping visuals: sticky notes, signs, expert quotes.
• Consistent CTAs: “DM for walkthrough,” “Comment SCORECARD,” “Try freemium.”

6. Operational Flywheel

• Content calendar (Weeks 1–4)
• Swipe files, templates, and a learn-measure-optimize loop </aside>

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The Result (28 DAYS)

Impressions

📊 +11,400% increase → From 74 to 8,508 impressions in 4 weeks → 2,457 members reached vs. 26 prior

Engagement

👏 296 engagements → From 0 to 268 reactions, 23 comments, 5+ warm DMs per post

Follower Growth

📈 +109 new followers in 28 days → Targeted CISO and security leader audience

DM Wins

🔥 Inbound requests from security leaders, product demo invites, and buyer-side execs across North America & Europe — all without outbound

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Analytics Overview

Impressions: Before

Impressions: After

Engagements: Before

Engagements: After

(Based on Impressions & Engagements)

Followers: Before

Followers: After

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